WHAT IT IS

Scrum is an iterative and incremental agile software development framework for managing product development.  It defines “a flexible, holistic product development strategy where a development team works as a unit to reach a common goal, challenges assumptions of the “traditional, sequential approach” to product development, and enables teams to self-organize by encouraging physical co-location or close online collaboration of all team members, as well as daily face-to-face communication among all team members and disciplines involved.